Approved Group

Approved Food

Approved Food is the UK’s leading online retailer of close to, and past best-before dated food and drink. Approved Food is the largest online-only retailer of short dated and residual stock food and drinks. Around half of the products the company stock are short-dated or past their best-before date, which allows them to buy in large quantities and pass considerable savings on to their customers.

Starting off as a market trader in Hull and Doncaster, Dan Cluderay first established Approved Food in 2008. Approved Food only trade in products that have a 'Best Before' date, which is quite literally the manufacturer’s estimate that the premium quality of its product may start to deteriorate after that date. Approved do not sell chilled or frozen "Use By" products. The company states that consumers can save on average more than 70% on their weekly shop. Approved Food is a unique online food and drinks retailer visited by thousands of savvy shoppers and bargain hunters across the UK, every day.

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Press Room

Business lifts the lid on Bargain Fever Britain

A business built on the British public’s love of a bargain is to roll up the shutters of its 6...

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Approved Food Continues Expansion With New Sheffield Warehouse

Online discount food and drink retailer Approved Food has expanded into a 60,000 sq ft warehouse fac...

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The Approved Group Announces the Arrival of Two New Brands...

The Approved Group has announced the arrival of two exciting new brands to add to it's growing retai...

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