Approved Food is the UK’s leading online retailer of close to, and past best-before dated food and drink. Approved Food is the largest online-only retailer of short dated and residual stock food and drinks. Around half of the products the company stock are short-dated or past their best-before date, which allows them to buy in large quantities and pass considerable savings on to their customers.
Starting off as a market trader in Hull and Doncaster, Dan Cluderay first established Approved Food in 2008. Approved Food only trade in products that have a 'Best Before' date, which is quite literally the manufacturer’s estimate that the premium quality of its product may start to deteriorate after that date. Approved do not sell chilled or frozen "Use By" products. The company states that consumers can save on average more than 70% on their weekly shop. Approved Food is a unique online food and drinks retailer visited by thousands of savvy shoppers and bargain hunters across the UK, every day.